photoraphy portfolio
Alaa Balkhy for Creative Closets

Creative Closets is a high-end, quality brand that offers customized closets and storage solutions. They came to us seeking a campaign that raises awareness on high quality customized closets. The idea of the campaign is to feature different influencers, and design a closet and set each according to their personality. Audience was intrigued to get a peek into the personal space of their favorite socialites, and see how each closet had its uniques character accordingly.. The Loft took on the closet design, art direction, set and fashion styling, in addition to photography and videos.

This shoot features Alaa Balkhy, a young Saudi woman who started the popular brand Fyunka.

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