Little Treats started as a small a confectionary goods small business in Kuwait. The old logo was based on “Curls” Microsoft font. As the business expanded, the founder wanted a more contemporary image that is in-line with the quality of the goods and services Little Treats provide. However, she wanted a look that remained approachable and appealing to children, her main target audience, as well as looking credible to their parents. The project included rebranding, an Arabic adaptation of the new logo, full stationery, packaging, vehicle, and in-store branding.